Aesthetic Business Transformations | Pam Underdown


Pam Underdown is a business coach, trainer and mentor working exclusively with medical aesthetic clinic owners and practitioners worldwide




Her company provides a fully supported system of programmes, tools and resources to dramatically increase your profitability, create more happy patients and take your practice from chaos to control





Pam Underdown is a business coach, trainer and mentor working exclusively with medical aesthetic clinic owners and practitioners worldwide




Her company provides a fully supported system of programmes, tools and resources to dramatically increase your profitability, create more happy patients and take your practice from chaos to control


Are You a Medical Aesthetic Clinic Owner or Practitioner?

Are You Committed To Growing Your Practice To Six Figures (Or Seven Figures) In The Next 12 Months...?


From: Pam Underdown

First thing's first, a statement from me: I’m genuinely passionate about helping medical aesthetic clinic owners and practitioners to succeed in private practice, and enjoy the financial rewards that inevitably follow.

In fact…  

Over the last 13 years I’ve assisted hundreds of people in the above category in growing their patient base, improving the results of their marketing, increasing their profitability and ultimately creating the lifestyle they crave, whilst feeling more supported and in control. 

They include:

  • Clinic owners who want to build a highly visible brand and transform their busy 'job' into a scalable business 
  • GPs who want to pursue their dream of owning an aesthetic clinic whilst gradually replacing their full time income
  • Nurse Practitioners who want to fill their diaries with high-end patients and finally cut the cord with the NHS
  • Dentists who want to swap fillings for fillers and make waves in the dynamic field of facial aesthetics
  • Surgeons who want to expand into the minimally invasive and non-invasive space of aesthetic medicine
  • Dermatologists who want to stay one step ahead by offering unparalleled levels of service to their patients
  • ...And every other type of scenario you could possibly think of


And over the last 13 years, witnessing countless successes, I’ve come to one conclusion…


Growing a Successful Aesthetic Practice Is About Getting Things Done 



The biggest difference I see between the people who thrive and those who barely survive is the desire to grow, the willingness to adapt, and the resourcefulness to introduce lasting changes, quickly and profitably.

In the majority of cases it’s NOT about the level of skill they have, or even their knowledge of business.

IT'S ABOUT IMPLEMENTATION

And that's why I do what I do... to help highly talented medical aesthetic professionals reach their goals faster by getting more done than you ever thought possible.

I have two business growth programmes that have been designed to meet your needs, depending on where your business currently is, and where you want it to go…

Six Figure Breakthrough Programme

This programme is for aesthetic clinic owners and practitioners who are committed to growing their business to six figures in annual turnover in the next year. It is designed to help you systematically and strategically break through from 5 to 6 figures and beyond whilst cutting your expenses and increasing your profitability.

The programme consists of the following: 

*Half-Day Private ‘Kickstart’ Session at Your Clinic

A business health check designed to help you clear your head and organise your thinking. Pam will personally guide you through the specific steps you need to take to grow your business from 5 to 6 figures, whilst plugging any leaks that are costing you precious time, energy and money. *This session can be held for a full day with Pam in Portsmouth if you are able to travel. 

Personalised Six Figure Action Plan

During your kickstart day, Pam will help you prepare your own personalised plan of action showing you exactly where you need to focus your attention over the coming months. It will enable you to work towards your 6-figure goal in a methodical, structured manner without stress and overwhelm.

Six Months Unlimited Access to Pam as Your Personal Business Coach

You won’t be going through this journey on your own - Pam will be holding your hand every step of the way to guide and assist you with any problems and challenges that come up. You’ll be able to contact Pam directly by telephone as and when the need arises.

Attendance at Our Action Days

Our action days are there to help keep you on focussed and on track. It is an opportunity to connect with other practitioners and clinic owners enrolled on this programme, share key insights and get answers to your most pressing questions. We run action days every 4 months, and we invite you to bring along your partner, business partner or a member of your team.

Two Tickets to One of Our Success Mastermind Meetings

Every quarter, some of the brightest and fastest growing clinic owners get together as part of our Success Mastermind Programme. You’ll meet other like-minded people who’ve already broken through the 6-figure barrier. This is your opportunity to draw upon that wealth of experience – just implementing one key learning from this meeting has the potential to dramatically accelerate your progress.

Access to our Online Training and Resource Centre

Having spent over a decade helping people succeed in private practice, Pam has now packaged all of her knowledge and experience into essential training videos, workbooks, guides and templates – all stored on a password protected website. It contains everything you need to grow an aesthetic practice from 5 figures to 6 figures, quickly and profitably.

Private Facebook Group

As a member of this exclusive group, you’ll be able to quickly source advice and opinions from a trusted network of peers who are not only on the same programme as you but may have already solved some of the problems you’re experiencing right now.

Success Mastermind Programme

This programme is for aesthetic clinic owners and practitioners who are already generating six figures in annual turnover and are committed to getting to 7 figures, or whatever level of financial success they desire. It has the power to double your business over the next 12 months and will ultimately give you more time, more freedom and more money.

The programme consists of the following: 

*Half-Day Private ‘Kickstart’ Session at Your Clinic

A business health check designed to help you clear your head and organise your thinking. Pam will personally guide you through the specific steps you need to take to achieve the level of financial success you desire, set specific and measurable goals, and immediately plug any leaks that are costing you precious time, energy and money.  

*This session can be held for a full day with Pam in Portsmouth if you are able to travel. 

Personalised Action Plan for Driving Long-Term Profitable Growth

During your kickstart day, Pam will help you prepare your own personalised plan of action for achieving your specific goals and financial targets whilst future-proofing your business. It will enable you to drive long-term profitable growth in a methodical, structured manner without stress and overwhelm.

Twelve Months Unlimited Access to Pam as Your Personal Business Coach

You won’t be going through this journey on your own - Pam will be holding your hand every step of the way to guide and assist you with any problems and challenges that come up. You’ll be able to contact Pam directly by telephone as and when the need arises.

Attendance at Our Quarterly Success Mastermind Meetings

Two days of powerful business building training so you can start each quarter strong, focus on what’s most important for the quarter and get clarity in the direction your business needs to go. You’ll meet other like-minded practitioners and clinic owners who’ve most likely solved many of the business problems you’re experiencing right now. This is your opportunity to draw upon that wealth of experience – just implementing one key learning from a Mastermind meeting has the potential to dramatically accelerate your progress. We invite you to bring along your partner, business partner or a member of your team.

2 x *Half-Day Private Mentoring Sessions at Your Clinic

As your personal business coach for the next 12 months, Pam will continually guide you, challenge you and more importantly, hold you accountable to your plan of action. This is by far one of the most important aspects of this programme – because it’s very difficult to achieve the level of success you desire without expert one-on-one guidance along the way. During these private mentoring sessions, Pam will assist you in whatever way you need. *These sessions can be combined into one full day if desired  

Access to our Online Training and Resource Centre

Having spent over a decade helping people succeed in private practice, Pam has now packaged all of her knowledge and experience into essential training videos, workbooks, guides and templates – all stored on a password protected website. It contains everything you need to grow a highly profitable aesthetic practice.

Private Facebook Group

As a member of this exclusive group, you’ll be able to quickly source advice and opinions from a trusted network of peers who are not only on the same programme as you but may have already solved some of the problems you’re experiencing right now.

Bespoke Services

For aesthetic clinic owners and practitioners who are committed to achieving their specific goals and financial targets by bringing out the very best in themselves and their teams.

The following services are available to you:  

Private Mentoring

All of us eventually reach a point where despite our best efforts, we find ourselves stuck in some way. Pam’s role as your advisor and coach, champion and cheerleader, devil’s advocate and truth-sayer is all encompassing and most importantly, with no hidden agenda. With fresh perspective and insight from Pam, you’ll enhance your ability to grow your practice, increase your profitability and achieve your goals much faster than you might otherwise have done on your own. Even a single half-day mentoring session with Pam could save you years of pain and frustration learning everything the hard way.

Team Workshops

Training shows people what to do. Coaching builds their desire to improve performance. Culture teaches them how to treat clients and colleagues. Pam’s workshops bring together all three of these critical components for galvanising your clinic team. Pam can prepare a bespoke agenda designed to hone a specific skill or enhance your team’s general awareness of best practices in areas such as marketing, selling, call handling, customer service, interpersonal communication, competitor analysis, social media for business, and much more.

e-Learning

Pam has packaged her knowledge and experience into essential training videos, workbooks, 'how-to' guides and templates that can be accessed online with a laptop, tablet or smartphone. Combined with a wealth of expertise from some of the world’s leading experts in social media, marketing, PR, branding and personal productivity, you have at your disposal all the vital tools, strategies and resources that you need to grow a highly profitable aesthetic practice.

What our clients have to say...

"Working together with Pam and her programme has been our clinic’s best decision by far. She will challenge you to critically evaluate your business and take those vital steps to ensure the success you know you want and deserve. We have saved so much time and effort in having her distilled wisdom and resources in such a clear programme, and have been invigorated by her enthusiasm, knowledge and passion for improvement."

- Dr Eithne Brenner, Faceworks

"Medical training does nothing to prepare you for the world of business. So it's essential to get someone to look at what you're doing - objectively from the outside. We're delighted to have met Pam, because she really did open our eyes in terms of how best to develop our new practice"

"It has actually made us better doctors, because we are more focussed and able to spend more quality time with our patients"

- Charles East and Lydia Badia, Consultant Surgeons, Rhinoplasty London

"Medical training does nothing to prepare you for the world of business. So it's essential to get someone to look at what you're doing - objectively from the outside. We're delighted to have met Pam, because she really did open our eyes in terms of how best to develop our new practice"

"It has actually made us better doctors, because we are now more focussed and able to spend more quality time with our patients"

- Charles East and Lydia Badia, Consultant Surgeons, Rhinoplasty London

"Working with Pam was like having a silent business partner; she has helped us to grow and become a much more profitable business. But more importantly, I now have full visibility of what's going on in my business financially. Having finally got a handle on this, I feel more confident when it comes to making critical business decisions and choices - especially when evaluating new device-based treatments and technologies."

- Jodie Grove RGN NIP, The Grove Skin Clinic

"Pam gave me the tools that I needed in order to grow my clinic and make it more successful. We have completely re-branded the business and are now much more familiar with how to advertise our services effectively, especially through social media. I've finally got a handle on all the finances and know exactly how much is costs us to run the clinic. I feel so much more confident as a person and as a business woman, and I can't thank Pam enough for showing me the way."

- Vicky Cooney RGN NIP, Cosmedica Beauty

"Pam gave me the tools that I needed in order to grow my clinic and make it more successful. We have completely re-branded the business and are now much more familiar with how to advertise our services effectively, especially through social media. I've finally got a handle on all the finances and know exactly how much is costs us to run the clinic. I feel so much more confident as a person and as a business woman, and I can't thank Pam enough for showing me the way."

- Vicky Cooney RGN NIP, Cosmedica Beauty

"Every clinic owner and practitioner will benefit from Pam's programmes, even if you've been in the business a long time like I have. If you want to be successful, you need a mentor like Pam."

- Jane Lewis RGN NIP, The Skin to Love Clinic

"It had an all-round positive impact on our business; improving everything from profitability to staff morale and customer service."

- Kerry Lewis, Clinic Manager

"We all start off with the assumption that self-employment and business ownership will bring us more money and time freedom, but in reality, the opposite happens. That's why you need a mentor like Pam in your life - to help you identify exactly what you want from your business and then formulate a plan to make it happen." 

- Daniel Leonard, Owner - Zapp Laser Studio

"We all start off with the assumption that self-employment and business ownership will bring us more money and time freedom, but in reality, the opposite happens. That's why you need a mentor like Pam in your life - to help you identify exactly what you want from your business and then formulate a plan to make it happen." 

- Daniel Leonard, Owner - Zapp Laser Studio

"As an independent nurse practitioner, I had no experience of how to run, manage or grow a profitable business. Then one day I said to myself, 'come on Hannah, you've got to get a grip on things - it's now or never' ...and I'm so glad I did! Pam's programme breaks down one big challenge into lots of small, manageable tasks. I really wish I had done this when I first started out in Aesthetics. Knowing what I now know, I could have avoided a lot of stumbling blocks."

- Hannah Depledge RGN NIP, Eterno Aesthetics

"Thanks to Pam we’ve successfully implemented many new treatments and marketing initiatives. We saw an 800% increase in turnover in 8 months. Pam transformed our business and marketing skills, knowledge and results. We are now much more efficient at running the business and finances. We also changed from paper to an efficient software system to really streamline the business. We now feel like real business owners."

- Dr Victoria Manning and Dr Charlotte Woodward, River Aesthetics

"Thanks to Pam we’ve successfully implemented many new treatments and marketing initiatives. We saw an 800% increase in turnover in 8 months. Pam transformed our business and marketing skills, knowledge and results. We are now much more efficient at running the business and finances. We also changed from paper to an efficient software system to really streamline the business. We now feel like real business owners."

- Dr Victoria Manning and Dr Charlotte Woodward, River Aesthetics

"I have been very fortunate to start a new new journey to ‘re-brand’ myself under the guidance and tutelage of Pam. She has enormous insight into the aesthetic industry and a wealth of experience in marketing strategy and advertising especially embracing the new world of social media. Oh and she is a genuinely nice and honest person, catch her while you can!"

- Dr Ian Strawford, Skin Excellence Clinics

"I worked with Pam for just over a year and during that time she helped me to set up every aspect of my aesthetic business; supporting me during my training, helping me to find and build my patients and teaching me exactly what it takes to set up a successful business. I now run a very busy aesthetic business that I am very passionate about and couldn’t have done this without Pam’s help in those early days. I would not hesitate to recommend her services, she is a hardworking, professional and driven business person who loves to help practitioners succeed and achieve the results they desire."

- Dr Pradnya Apte, Skin Southwest

"I worked with Pam for just over a year and during that time she helped me to set up every aspect of my aesthetic business; supporting me during my training, helping me to find and build my patients and teaching me exactly what it takes to set up a successful business. I now run a very busy aesthetic business that I am very passionate about and couldn’t have done this without Pam’s help in those early days. I would not hesitate to recommend her services, she is a hardworking, professional and driven business person who loves to help practitioners succeed and achieve the results they desire."

- Dr Pradnya Apte, Skin Southwest

"Working with Pam has helped me formalise much of my financial set up, make my marketing more effective and helped my business to grow. Pam has also been a great sounding board – an experienced set of ears for when I need advice and opinions. Being a business owner can be quite lonely otherwise. Thanks to Pam’s input, we saw rapid and consistent growth as much as 700% in 7 months, and we now have plans for further expansion. Not only is the clinic growing but Pam has also given me excellent advice on how to build my own professional profile. I can’t recommend her highly enough"

- Dr Sophie Shotter, Illuminate Skin Clinic


Request A Callback


We invite you to jump on the phone briefly so we can walk you through the finer details and help you decide which of our programmes and services could be right for you. 





Request A Callback


We invite you to jump on the phone briefly so we can walk you through the finer details and help you decide which of our programmes and services could be right for you.